Spotify Wrapped

I genuinely love Wrapped, and I love the conversations that it starts every year. It's always fun to talk with friends about how our music tastes have evolved, plan our next year of concerts, and talk about how shocked we are at Frank Ocean's appearances on our lists.

Yet, I can't help but shake that something about this one feels hollow. It felt devoid of creativity for some reason-- likely the integration of AI.

In years past, there were always incredibly unique forms of data visualization. I personally loved how last year's Wrapped told us what city our music tastes were like.

This year, it feels like there was no humanity. The stats they gave us were so surface level, and the one interesting thing they tried to do (taste evolution by month) reeked of AI world salad. What is "Chill Football Rap?" How is that different from "Boujee Clean Rap Hip Hop?" What is "Van Life Folkie Stomp and Holler?" I seriously do not believe a real human wrote those words in that order.

Moral of the story? Don't replace your creative teams with AI! Whether it's an experiential advertisement or a regular commercial, there is nothing that can replace human thought and expression.