The Ask:

Precision Social is a rising Social Media company in the Chicagoland area that is looking to generate more leads from social. Part of that process has involved creating a LinkedIn page that illustrates the company’s social media and cultural expertise. My job has been to illustrate that expertise through well timed blog posts and LinkedIn content.

What I did:

A major selling point for Precision is their ability to stay on top of the culture. They know how your brand relates to the world around it, and they want their clients to look at them as “cultural gurus.” As such, I emphasized LinkedIn pieces that focus on just that. From jokes about the editor of The Atlantic to scathing commentary on the Cleveland Browns’ new mascot, Precision knows just how to leverage current cultural trends into relevant pieces of content that last.